With more people using mobile phones than ever before, it’s essential to make sure your brand is being seen on these devices. According to The Global Statistics, almost 83 percent of the U.S. population access the internet through mobile phones this year. That’s more than 276 million people. Mobile promotion would be an excellent way to reach new customers and increase your brand’s visibility. Here are some tips for successful brand promotion on mobile phones:
Use Social Media Marketing
Data from The Global Statistics also show that 80.9 percent of the U.S. population actively uses social media this year. That’s more than 270 million people. It’s enough proof that social media marketing must be a priority in your promotional campaign.
You can ensure the effectiveness of your social media marketing by hiring a professional social media marketing service. You’ll know they’re specialists if they offer a package that includes:
- development and implementation of a social media campaign strategy for your brand
- the creation of original content for your brand, designed to be attractive and engaging for your target market
- organizing a social media posting calendar for your brand, designed to get the highest possible exposure and engagement for your posts
- managing your brand’s social media ads for maximum awareness, engagement, and conversions
- analyzing the performance of the campaign and reporting results
Do not settle for anything less than this.
Use Attractive Visuals
Make sure your visuals are eye-catching and engaging. Use bright colors and exciting images to capture someone’s attention when they see your ad.
Your visuals should also be relevant to your brand. For example, using models in your ads would be more effective than using pictures of the clothes alone if you’re a clothing company.
Ensure that your visuals are optimized for each social media platform. For instance, Instagram posts must be square. TikTok posts are concise and punchy videos.
Think about what will attract your target market’s attention on every social media platform and use that in your visuals.
Create a Sense of Urgency
People are more likely to act when they need to act fast. Creating a sense of urgency in your mobile promotion will make people more likely to take action.
There are a few ways you can do this:
- Use time-sensitive discounts or coupons that expire within a short period
- Run competitions with prizes that must be redeemed within a specific time frame
- Offer free shipping for a limited time only
Do whatever you can to create a sense of urgency in your mobile promotion.
Make Your Promotion Easy to Use
People are using their mobile phones on the go, so it’s essential to make sure your promotions are easy to use. This means making sure your website is mobile-friendly and easy to navigate.
You should also have a clear call-to-action (CTA) that people can follow without difficulty. Your CTA could be something like: “Buy Now,” “Sign Up Here,” or “Learn More.” Make it clear and concise so that people can act on it quickly and easily.
Your CTA should also be relevant to the offer you’re promoting. For example, if you’re giving away a free ebook, your CTA could be “Download Now.”
Finally, ensure that your CTA stands out from the rest of the post or page. Use a different color or a larger font size so that it’s easy to spot. You can also put it on a button with an attractive design. If appropriate to the look of the post, you can even animate the CTA.
Keep Your Message Clear and Concise
The mobile phone has a small screen, and people quickly scroll through posts. You need to get your message across quickly.
Your message should be concise and to the point. Avoid using too much text or complex language that people might not understand. Instead, focus on making your message clear and easy to read.
Offer Something of Value
People are more likely to take action if they feel like they’re getting something of value in return. This could be a discount, a freebie, or valuable information.
Your offer should be relevant to your brand and target market. For example, if you’re a beauty brand, you could offer a free makeup tutorial or a discount on your products.
Whatever you offer, make sure it’s something that people will find valuable.
Make Your Brand Stand Out on Mobile Phones
These are just some things you need to keep in mind when promoting your brand on mobile phones. By following these tips, you can ensure that your brand promotion on mobile phones is successful. Keep these tips in mind as you create your next promotional campaign. So what are you waiting for? Start planning your mobile promotional campaign now.