It would be a vast understatement to say that artificial intelligence (AI) is revolutionizing the world as people know it. Not only are companies rushing to adopt AI technologies, but the people they employ are also beginning to feel the effects of AI, in some cases even losing their jobs to machines.
However, what might be surprising is that in most cases, AI is being used not to replace workers but instead to help them do their jobs better. While some companies are beginning to use AI for automation, in most cases, it is being used to automate simple tasks and improve workers’ comfort.
The following are five ways in which businesses can improve performance using AI.
1. Automating Tasks
While artificial intelligence is best known for its ability to mimic human behavior, it can also execute rote tasks. This means that, with the proper parameters in place, AI can conduct essential business functions more quickly and efficiently than humans.
Suppose you own a closet design franchise opportunity and need to hire new staff members. You collect an application, full name, and contact info for new hires. You then process this information manually, forwarding it to the new hire’s manager once they’re approved.
However, a machine learning model would automate this whole recruitment process, including mapping an applicant’s contact info to their employer and forwarding along with a hiring alert when a position is open. This makes it much more efficient for your company to grow because you can hire new staff faster.
2. Streamlining Communication
There’s a reason people use the term “siloed” to describe communication within the business world. The further communication has to spread, the more complicated it gets, especially in larger organizations. However, with AI-enabled communication software, your employees can easily manage their messages and alerts while collaborating on projects together.
For example, a team of salespeople working across different time zones might use AI-enabled software to chat with each other and their managers as they work on new projects. This allows them to communicate more quickly about recent projects and opportunities, establishing new clients more rapidly.
3. Improving Decision Making
Making decisions is one of the top activities of many leaders. No matter how strong your company’s business strategy is, you’ll need to make decisions on the fly every day. AI can make those decisions easier and more efficient.
For example, by feeding more data into the system, you can predict ROI on new marketing campaigns more accurately. This way, you can ensure that your investment will pay off before you even begin because you accurately know which ads will provide the best return on investment.
4. Measuring Results
By measuring results, you can establish benchmarks to improve your business. You can then use that information to find new opportunities or roll out new strategies. AI-enabled processes can measure results more accurately, faster, and by way of baselines that you set up yourself.
For example, an AI-powered business can monitor its social media profile to determine which posts generate the most engagement. This way, companies can see what’s resonating with their audience and adjust their strategies accordingly.
Moreover, you can use machine learning to determine which ads are the most likely to be clicked. This allows you to measure what works and what doesn’t, so you can eliminate what doesn’t resonate and amplify what does.
5. Boosting Customer Satisfaction
Customers expect businesses to keep their information secure, like them on social media, and make shopping easy. If you use artificial intelligence in your business, you can stay ahead of the curve by implementing a system that provides all of these things. And it can do wonders for your customer satisfaction.
For example, AI-powered chatbots help customers find and order products in a matter of minutes. This makes your business more efficient and, therefore, more profitable. Plus, the automated nature of AI-powered chatbots means that companies can scale their customer service with fewer resources.
So, if your business is struggling to take off, AI might be the key to changing that. Start by automating rote tasks and integrating communication software to lift your business’s performance.
Personalizing Your Business Strategy
As mentioned above, AI enables businesses to track their performance more accurately and with more incredible speed. AI can also create more personalized services for customers. For example, suppose your company offers a subscription-based product like online learning courses or news articles. In that case, an AI-powered chatbot can help customers navigate the platform and learn new skills or stay informed.
Having a more personalized business strategy means creating a more loyal customer base that trusts your brand and strengths, which AI can help achieve. So, if you want to improve your business, start by implementing AI in different departments. With more robust performance and more personalized services, your customers will thank you for it.